STAND OUT FROM THE CROWD

Branding the PRIVIUM ClubLounge

When does a building or an area contribute to brand awareness? When does it lead to a memorable experience, a lasting impression? A good brand reaches both instrumental and emotional values and shows itself to be consistent in all its different manifestations.

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What People Say About Me

Working with Conny intensively was an extremely valuable experience. Now, even "Why we do it" has become crystal clear, thanks to Conny." With our newly developed clear values and well written positioning statement we are ready to make all the necessary branding and positioning decisions that are ahead of us. - Rob Does en Alexander de Jong, founders Roundstay.

Be Authentic

Authenticity is staying true to who you are and what you do. Strong brands never compromise. They don’t act authentic, they can only be authentic. Authenticity is built around the essence and purpose of a brand.

Be Yourself,
Everyone Else is Already Taken

Portfolio

Authenticity is staying true to who you are and what you do. Strong brands never compromise. They don’t act authentic, they can only be authentic. Authenticity is built around the essence and purpose of a brand.

B2C Europe

The job 1: transform B2C Europe into a strong brand. B2C Europe has the ambition to become the experts in cross border e-Logistics in Europe. In order to succeed, B2C Europe needs to become a strong brand to differentiate itself and stand out, capture new market attention, have higher levels of loyalty, and a clear internal and external focus.

The result: a definition of the brand essence and core values of B2C Europe and positioning of its brand personality. A description of both the style elements and tone of voice of all manifestations. A check what the unique position of B2C Europe is compared to others. And the creation of a B2C Brand StarCompass – an inspiring and powerful tool to navigate the brand of B2C Europe towards its desired destination.

The job 2: transform the office of B2C Europe into a branded workspace, embedding the brand essence in the organizational culture.

The result: a branded workspace that communicates the brand identity of B2C Europe. An inspiring office that motivates staff and improves productivity, attracting and retaining best staff.

Azenja

The job: position Azenja - a Premium Oriental Liqueur - as a strong brand.

The result: in cooperation with Azenja a definition of the brand values, style elements and tone of voice and a check and on its manifestations such as the shape of the bottle, and the texts and images of the website.

Privium

The job: build a strong brand and the Privium experience – an international Loyalty Scheme for Frequent Flyers at Amsterdam Airport Schiphol.

The result: a definition of the brand values, style elements and tone of voice. Making sure that all manifestations of Privium are consistent. No compromising on the essence of the brand, which resulted in a highly successful program with 50.000 members and being chosen Cool brand & Super brand.

Yam & Juicy

The job: create a fashion brand - glamorous lounge wear inspired by sensual Marrakech & sophisticated Paris.

The result: a definition of the mission, vision, brand values, brand personality, value proposition and positioning statement.

Roundstay

The job: rename and rebrand the startup Gymaround (former name Roundstay) – a platform that helps travelers to make healthy choices, stay inspired and in control.

The result: a description of the mission, vision, positioning statement and value proposition. A definition of the brand essence, core values, style elements and tone of voice. The positioning of the brand personality. And the creation of a Brand StarCompass – an inspiring and powerful tool to navigate the brand towards its desired destination. And as a result a new name: Roundstay.

The Wild Way Home

The job: define the mission, vision and strategy of Wild Way home – an earth preserving movement that offers daily three easy ways to make a difference to support the earth. Small Effort, Big Change. Changing the World Together.

The result: a description of the core business, brand values, style elements, tone of voice. And a definition of the mission, vision, strategy, value proposition and positioning statement.

Big Chill

The job: a quick scan to improve the terminal of Cluj Airport in Rumania.

The result: quick wins to accommodate and facilitate the explosive growth of passengers in 2017 and improve the quality perception of the airport.

Maasdam

The job: give a workshop about Branded Workspaces for employees of Maasdam – an interior design shop

The result: an inspiring session in which the importance of Branded Workspaces is stressed – a new office space design can breathe new life into an organization, help improve employee morale and win new clients and their business. The workshop provided a model and tools to position the brand personality of an office with matching design, to give added value for their customers

Marug

The job: give a lecture at Marug – Marketing Conference at the University of Groningen - about building experiences and strong brands.

The result: an inspiring session about building a brand, creation & manifestation and authenticity - a critical component of successful branding & leadership.

Jaimie van Sikkelerus

The job: personal rebranding of Jaimie van Sikkelerus – a promising motorcycle racer in the Supersport World Championship.

The result: a description of Jaimie’s brand personality, core brand values, style elements and tone of voice.