Help you Become a Strong Brand in 5 Steps
Step 1: Soul check
- Define your Brand Essence and core values, in co-creation with you
- Define your brand’s soul – the essence for success, by using proven psychological methods and desk research
Step 2: Personality check
- Position the personality of your brand, using the Adler model
Step 3 Authenticity check
- Are you consistent in the manifestation of your brand values?
- Make sure there is a connection between what you stand for and what you do – the way you manifest yourself
Step 4 USP check
- What is your unique position compared to others?
- What is your sustainable advantage?
Step 5 Integrity check
- Describe your customer journey – identify all touch points that influence your customers’ perceptions
- Make sure the branding of your touch points match with your core values and personality
- Harmonize all of the different ways that your brand interacts with and makes an impression on your customers and other stakeholders